Aiming to engage customers all summer long, my team at Paper Source developed a campaign called Passport to Summer. The goal of the campaign was to encourage repeat visits and engagement with our store associates and products. 

My role with the campaign included developing the creative and completing a 360 experience for customers in stores, through their email and on social media. This included designing an in store passport for customers to get stamped upon completion of activities, working with Visual Merchandising on store signage to explain the activation, ideating and coding emails to drive store traffic, and working with our Photographer and Content Strategist to produce relevant imagery to support all efforts on our social channels.

UI/UX